Exhibit Smarter

About this book

Exhibiting at a trade show may seem overwhelming and expensive, especially if you've never done it before... but, it's also one of the most effective opportunities for startups, small businesses, and corporate marketers to build thriving companies! There's at least one trade show for every industry and showing up now (in this post-pandemic, AI-prevalent era) is more important than ever. When you invest tens or hundreds of thousands of dollars into a single trade show, you'll want to see returns: launching new products, generating leads, strengthening relationships, and more are all possible with the right strategic efforts. But, do you know where to start? Award-winning speaker, trainer, and consultant, Robyn Davis, CPTD, CEM, has worked with some of the largest trade shows in North America to empower their exhibitors. Whether you're new to exhibiting or just want to make sure you aren't overlooking anything important, Exhibit Smarter is your roadmap to success and confidence. Specifically, you will learn: The most common (avoidable) mistakes new exhibitors make because they don't know what they don't know Proven frameworks, like Robyn's Five Essential Steps to Exhibiting SuccessTM and Strategic Exhibiting TimelineTM Simple action steps for key exhibiting components, including booth design, pre-show marketing, staff selection and training, post-show follow up, evaluation, and more Inspiration and practical advice for incorporating future-focused initiatives, like sustainability and partnering If you want to grow your business through trade shows, conferences, and in-person events, this book is for you. Visit ExhibitSmarter.com to claim bonus resources with every pre-order!