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KuumbaRobert H Gass, John S SeiterPersuasion
Persuasion
Paperback · $136.99Hardcover · $23.25
$136.99
In stock
About this book
The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.
Details
| ISBN | 9781032819716 |
| Format | Paperback |
| Editions | 2 |
| Audience | Adults |
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