The House of Mouse

About this book

Veteran Wall Street Journal reporter Robbie Whelan takes us inside Bob Iger's reign over the Walt Disney Company, replete with palace intrigue, shareholder revolts, out-of-control egos, and wild boardroom dramas.The last decade represents the most consequential period in the history of the Walt Disney Company. These were the years when everything changed, when all of the company's strengths, weaknesses, vulnerabilities, and corporate dysfunction were laid bare for the world to see. And the man at the center of it all was Bob Iger, the transformational CEO who built Disney into the world's most powerful and popular entertainment empire through a series of bold acquisitions and high-stakes strategic decisions. But what came next was even more shocking: Iger abruptly left the company he built, allowing it to fall into chaos and disarray. Then, a dramatic palace coup overthrew his successor, paving the way for Iger to return as Disney's white knight, riding to the rescue in an effort to save the company from disaster.Riven by corporate intrigue, battered by out-of-control egos and the convulsions of a media and tech industry that has innovated at a breakneck pace, Disney was driven to the brink. In this definitive account, veteran business journalist Robbie Whelan traces Bob Iger's rise from young network executive to the CEO's suite, probes the fraught psychology behind his worldview, and goes inside the rooms where he negotiated the four giant mergers--Pixar, Marvel, Lucasfilm, and 21st Century Fox--that transformed Disney into a global juggernaut. Relying on hundreds of interviews with key figures in Iger's orbit and thousands of pages of documentary evidence, including sensitive corporate communications and internal memos that have never been reported before, Whelan unspools the tale of how Iger molded Disney so tightly in his image that he became convinced that only he could run the company. Iger's reluctance to give up control led to a decade-long, Machiavellian power struggle for which Disney executives, employees, and shareholders ultimately paid dearly. At its heart, The House of Mouse is a deeply human story about the tension between creative human endeavors and the harsh realities of running a media business in the twenty-first century, and how one man struggled--as the monarch of any great kingdom must--to balance the needs of the many constituencies who love and depend on Mickey, Minnie, and the rest of Disney's stable of beloved stories, characters, experiences, and products.In The House of Mouse, Whelan provides a front-row seat to one of the greatest cases of corporate blood sport of the young century.