Genuine Authentic

About this book

A fascinating and comprehensive look into the life of American fashion designer Ralph Lauren, now with an afterword."Deep-dish...sharp-clawed...honestly admiring."--New York TimesThere are at least two Ralph Laurens. To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant. Michael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that's behind the designer's chic façade. From Lifshitz to Lauren: Explore the journey of Ralph Lifshitz from the Bronx to the pinnacle of global fashion, a story of ambition and complete reinvention. The Birth of Lifestyle Marketing: Discover how Lauren pioneered the concept of selling not just clothes, but an entire aspirational world--and changed modern branding forever. An American Fashion Emperor: Go inside the walls of Polo Ralph Lauren and witness the dual nature of the man--visionary genius to some, rampaging tyrant to others. The Price of the American Dream: From bestselling author Michael Gross, this deeply researched exposé lays bare the secrets and controversies behind the designer's chic façade.